Include a Call to Action
By: Diana
Date: Jul 05, 2008
Category: content, writing
When creating content for your website, decide exactly how you want your user to respond to what they've read. Do you want them to contact you? Make it very easy for them to do that by including the contact form or link to it. Do you want them to share the content with a friend, purchase the product, view other pages on your site, or leave a review? Make sure you lead them right to the action by offering them the option in an inviting way. Do not force them to action by boxing them in but do guide them towards your objective.
If you have content that is strictly informative, like a privacy policy for example, offer the user an action that keeps them on your site. You might ask "What would you like to do now?" and display links to interesting parts of your site. Even a simple "Return to Homepage" is better than no action at all.
Remember that web content is interactive. Unlike print media, your "reader" can act on whatever you write. More and more, your users will come to expect this. Make it easy for them. And make life easier on yourself by subscribing to the WGJ.